About
Airing Wang is a seasoned commercial leader with over 15 years of experience shaping brands and driving growth across the health, wellness, and beauty sectors. From global giants like L’Oréal and Swatch Group to Australia's PharmaCare Laboratories, her career spans brand leadership, product innovation, and multi-market expansion.
With a distinct ability to blend business strategy with cultural intuition, Airing has transformed local insights into regional successes, led category-defining innovations, and created consumer products that resonate deeply across generational and geographic divides. She thrives at the intersection of creativity and execution.
Fluent in Mandarin and English, Airing navigates confidently across Western and Asian markets, championing ideas that bridge cultures, solve real consumer needs, and deliver commercial impact. Based in Sydney, she continues to empower and collaborate with teams across Asia-Pacific.
Expertise
Bridging Innovation and Impact Beyond Borders
Brand Strategy &
Market Expansion
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Cross-cultural market entry across APAC, including China and Southeast Asia
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Global brand localization strategies and export innovation
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Commercial planning across pharmacy, grocery, and e-commerce
New Product Development (NPD)
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End-to-end leadership from concept to commercialisation in regulated markets
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Deep understanding of ingredient, packaging, and regulatory differences in East vs. West
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Seamless collaboration with supply, QA, and scientific affairs in global settings
Consumer Insight & Innovation
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Cultural trend decoding and regional consumer research
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Differentiated brand narratives tailored for Western and Asian audiences
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Strong track record in Gen Z, women’s health, medtech, and functional formats
Education
2021 - 2023
MBA
Macquarie Graduate School of Management
During her MBA studies, Airing specialised in international marketing and innovation management, developing a strong foundation in cross-border trade strategy, business model design, and financial planning. Her coursework included global brand development case studies and capstone projects focused on market expansion in Asia-Pacific.
2012 -2015
Master of Art
Dong Hua University
Airing completed a Master of Arts (MA), where she explored cultural theory, consumer psychology, and storytelling in media and design. This degree deepened her ability to interpret diverse consumer motivations and shape brand narratives with emotional resonance.
Awards & Media
Airing is a global recognized business leader on cross-market strategy, health & beauty innovation, and the future of consumer marketing. She brings a global perspective grounded in operational experience across cultures.
Partnered with Leading Global Names in
Beauty, Health, and Consumer Lifestyle
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